In Canada, one of our core shared values is that everyone – no matter what part of the country they live in – should feel safe to be their authentic self. However, we are continuing to see a rise in hate that is threatening the safety, freedoms, and rights of 2SLGBTQI people across the country.

We have created this guide to provide the tools needed by advocates and organizations to develop effective messaging to combat the ongoing rise in anti-2SLGBTQI hate.

The content in this guide was informed by We Will Win: Guide to Campaign Messaging in Support of Trans Youth. While We Will Win remains applicable for messaging in support of trans youth, this guide has been developed for broader use by all 2SLGBTQI advocates and organizations.

This resource is part of Egale Canada’s work to combat anti-2SLGBTQI hate.
Use Egale’s Rainbow Action Hub to find more resources and tools to combat the rise of anti-2SLGBTQI hate.