Media & Messaging

Media & Messaging

The rise in anti-2SLGBTQI hate is often coordinated and has strategic messaging attached to it. To counter this hate, it’s important to have messaging that is purposeful, strategic and direct.

News media and messaging have the power to shape attitudes, beliefs, and behaviours, making them indispensable tools in the fight against anti-2SLGBTQI hate and the promotion of equality, dignity, and respect for all individuals.

Featured Resource

We Will Win: Guide to Campaign Messaging in Support of Trans Youth

This guide was created to grow the capacity of organizations and advocates to effectively and persuasively communicate about trans youth. It was written in the Canadian context in order to support organizing efforts against the legislative trend of provincial governments rolling back the rights of trans youth, but it is also applicable for broader campaigns on 2SLGBTQI rights.


Dinner Talk Messaging Guides

Download the following conversation guides for navigating in ‘dinner-table’-type conversations about 2SLGBTQI issues.

Athletics
and Sports

➤ Resource Coming Soon!

Drag Artists
& Drag Storytime

➤ Resource Coming Soon!

2SLGBTQI Inclusion
in Schools

➤ Resource Coming Soon!

Gender Identity
& Pronouns

➤ Resource Coming Soon!

Gender-Affirming Care
& Transition

➤ Resource Coming Soon!

2SLGBTQI
Representation

➤ Resource Coming Soon!